About Us

🌸 About Us – Tassel Tales

At Tassel Tales, we believe every little celebration deserves a beautiful story — woven with tradition, comfort, and love.

Born from a passion for South Indian heritage and childhood festivities, Tassel Tales is a kids’ ethnic wear brand that brings together timeless craftsmanship and modern silhouettes for today’s little ones. From a baby’s first birthday to festivals, weddings, naming ceremonies, and special family moments, we dress your children in outfits that feel just as special as the occasion itself.


✨ What Makes Tassel Tales Special?

We specialize in:

  • Pattu Pavadai for girls

  • Silk and cotton ethnic frocks

  • Kurta sets for boys

  • Thoughtfully designed festive wear for ages 0–5 years

Every outfit is created with:
✔ Premium, child-friendly fabrics
✔ Comfortable fits for all-day wear
✔ Age-appropriate designs
✔ Rich South Indian textiles like Kanchi, Kalamkari, Ikkat & Mangalgiri

Our designs reflect a perfect balance of tradition & trend, so your little ones can celebrate in style — without compromising on comfort.


🎀 Our Purpose

Tassel Tales was created with one heartfelt goal:
To make cultural dressing joyful, comfortable, and accessible for every child.

We understand that kids need clothes that:

  • Feel soft on their skin

  • Allow them to move freely

  • Still look festive and picture-perfect

That’s why each piece from Tassel Tales is carefully curated, quality-checked, and stitched with love.


💛 Made for Parents, Gifted with Love

Our customers are:

  • Loving parents

  • Proud grandparents

  • Thoughtful aunts, uncles & friends

Who choose Tassel Tales not just for clothing — but for memories that last forever in photographs and hearts.


🛍️ Our Promise to You

When you shop with Tassel Tales, you receive:

  • ✅ Premium quality at honest pricing

  • ✅ Unique designs you won’t find everywhere

  • ✅ Safe & secure online shopping

  • ✅ Trusted customer support

  • ✅ Pan-India delivery

We don’t mass-produce trends — we create timeless festive outfits that stay special even after years.


🌼 Our Journey

What started as a small dream is today growing into a beautiful community of parents who trust Tassel Tales for their children’s most important celebrations. Every order we ship carries our gratitude, passion, and dedication.


🤍 Welcome to the Tassel Tales Family

Whether it’s your baby’s first festival or a grand family wedding, we are honoured to be a part of your celebration.

Thank you for choosing Tassel Tales — where every outfit tells a little festive story.